McVities Digestive Biscuits recently launched a new ad campaign using adorable little actors and actresses to capture everyone’s hearts.

So what do puppies and kittens have in common with digestive biscuits? If you figure out the answer to this, please put it in the comments. It should be obvious from watching the videos below.

(Although, there’s at least one thing they DON’T have in common: you can’t bite into kittens or puppies like you could a biscuit…at least I hope nobody tries to!)